Monday, December 11, 2006

Who Saw This Coming?

Press release:

DISH Network(TM) Signs up to Sponsor Roush Racing's ''All-Stars''

CONCORD,N.C.-(Business Wire)-December 11, 2006 - Roush Racing announced todaythat DISH Network(TM) has signed on as a primary sponsor in the NASCARBusch Series and the NEXTEL Cup Series, with additional status as anassociate sponsor on all Roush entries.

DISH Networkwill have a team representative in all 35 Busch Races in 2007,alternating between four Roush Busch teams. Greg Biffle will drive theNo. 16 DISH Network Ford Fusion in five NEXTEL Cup races in 2007, thefirst of which will be at Pocono Raceway in June. When DISH Network isnot featured as a primary sponsor, they will appear on each NEXTEL Cup,Busch and Craftsman Truck Series entry as an associate sponsor.

An array of drivers from each Roush team will form the "DISHAll-Stars." Driving for DISH Network in 2007 as part of the "All-Star"team will be Mark Martin, Matt Kenseth, Greg Biffle, Carl Edwards,Jamie McMurray, Todd Kluever, Danny O'Quinn, Jr., Erik Darnell andMichel Jourdain, Jr.

Mark Martin will kick off theseason for DISH Network in the February Daytona Busch race. Martin willbe behind the wheel of the DISH Network Ford Fusion twice in 2007, thesecond of which will be the spring Texas race. The remaining "DISHAll-Stars" will split time behind the wheel throughout the season.

"We are proud to have DISH Network on board with us for next year,"said team owner Jack Roush. "Having them involved as a primary sponsorin our Busch Series programs is a real honor and hopefully we will putthem in victory lane several times throughout the season. On behalf ofeveryone at Roush Racing, I'd like to welcome DISH Network to ourteam."

Bobby Billman, senior vice president of Marketing for DISH Network, is excited to be on board with Roush Racing in 2007.

"DISH Network is thrilled to have the unique opportunity to sponsorsuch an elite racing team," said Billman. "NASCAR is one of the mostpopular sports in the country with millions of devoted fans, and webelieve it will be an exciting way for us to communicate theunparalleled value DISH Network offers its customers."

About EchoStar Communications/DISH Network

EchoStar Communications Corporation (NASDAQ: DISH) serves more than12.755 million satellite TV customers through its DISH Network(TM), andis a leading U.S. provider of advanced digital television services.DISH Network's services include hundreds of video and audio channels,Interactive TV, HDTV, sports and international programming, togetherwith professional installation and 24-hour customer service. EchoStarhas been a leader for more than 25 years in satellite TV equipmentsales and support worldwide. EchoStar is included in the Nasdaq-100Index (NDX) and is a Fortune 500 company. Visit EchoStar's Web site or call 1-800-333-DISH (3474).

Roush Racing is a subsidiary of Livonia, Mich.-based Roush Enterprisesthat operates 13 motorsports teams, five in NASCAR NEXTEL Cup withdrivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards andDavid Ragan; five in the Busch Series with Kenseth, Biffle, Edwards,Ragan and Todd Kluever; and three in the Craftsman Truck Series withTravis Kvapil, Erik Darnell and Peter Shepherd. For sponsorshipinquiries, contact Robin Johnson, Roush Racing, 704-720-4645.

A few things... first, when did Dish Network get so much money?  Anyway, I'm ecstatic that Mark will run a Roush car next season, even if it's just two races.  I think this answers the question once and for all that it truly was an amicable breakup between Mark and Roush Racing.  Secondly, having another sponsor in the arsenal can do nothing but help the team return to their place at the very top of the sport and win another championship in 2007.  The Busch program looked dreadful a few weeks ago but now I'm happy to see that wasn't exactly the case.  If you also look at the bottom of the release, Peter Shephard appears to be confirmed to the #50 truck full-time next season.

Later on this week, I have a scathing evaluation of the Car Of Tomorrow... straight from one of the boys at the shop.

1 comment:

gvav1 said...

I like the one car, one sponsor idea...versus spreading a sponsor over several different cars, several races, visa vi Ameriquest in 2006.

First I've heard of Martin doing anything with Roush in 2007? I thought he collected his roushy toys and went to Chevy.

I think I'll cook up some catfish for Sunday breakfast...