Friday, May 18, 2007

Everything Old Is New Again

Roush PR

Roush Fenway Adds Valvoline to Sponsorship Lineup

CONCORD, N.C. (May 18, 2007) -- Roush Fenway Racing will add Valvoline as the “Official Motor Oil and Engine Lubricant Provider” in a multi-year partnership effectively immediately, it was announced today.

The familiar red, white and blue Valvoline logo will appear on all Roush Fenway Racing vehicles and driver uniforms in the NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series, beginning with the Nextel All-Star Challenge weekend at Lowe’s Motor Speedway.

"We are extremely pleased to have a renewed partnership with Valvoline here at Roush Fenway Racing,” said Jack Roush, owner Roush Fenway Racing. “We have a long history together as well as a shared desire to succeed. The new relationship gives them an opportunity to have a presence with our team in all three NASCAR Series and I believe we will all see the benefits. I believe in their products and I'm excited to carry their logo on our racecars and trucks once again," Roush said.

“The Roush Fenway Racing associate sponsorship with NASCAR’s largest team complements Valvoline’s current primary sponsorship of Valvoline Evernham Racing,” said Valvoline vice president of global brands Rob Stravitz. “It will allow us to increase our brand visibility and promotional marketing opportunities. It will also maximize our technical capabilities through collaboration with more racing engine innovators.”

Valvoline was an associate sponsor of Roush Fenway Racing’s Mark Martin from 1990 to 1992 before moving to the primary position from 1992 to 2000. As a Roush Fenway Racing sponsor, Valvoline lubricated winning Ford racecars and trucks in the NASCAR’s top three series.

In addition to Scott Riggs and Evernham Motorsports, Valvoline also supplies racing motor oils for Petty Enterprises, and in the NASCAR Craftsman Truck Series for Bill Davis Racing, HT Motorsports, Red Horse Racing and Jeff Wyler Racing.

Valvoline’s more than 100-year racing history includes numerous Indy 500 and Daytona 500 victories and championships in NASCAR, Indy Car, Formula One, Trans-Am and NHRA.

About Roush Fenway Racing

Roush Fenway Racing is NASCAR’s largest team operating 13 motorsports teams, five in NASCAR NEXTEL Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; five in the Busch Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Todd Kluever, Michel Jourdain Jr. and Danny O’Quinn Jr.; and three in the Craftsman Truck Series with Edwards, Peter Shepherd, Travis Kvapil, Erik Darnell and T.J. Bell.

About Valvoline

Valvoline, a division of Ashland Inc., has been serving American motorists longer than any other motor oil company and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Car Brite® car restoration products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for higher-mileage engines. Valvoline Instant Oil Change® is the second largest quick lube chain in the U.S. For more information, please visit www.Valvoline.com.

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So I'm watching All-Star qualifying right now, and I must say that I love this format with the pit stop and 3 laps. As for the actual race, the format has changed, yet again. This time there will be four 20-lap segments with no inversions. I personally wish they would go back to doing the eliminations, the "survival of the fastest" I believe they called it. I thought it added a great element to the race because no one would lay back when faced with the prospect of not competing in the final segment. Something to think about, anyway.

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